Prizm is a revolutionary lens technology from Oakley, which dramatically enhances detail to improve performance and provides ultra-precise colour tuning, designed for specific environments.
Prizm lenses reveal details that would typically be missed by the naked eye by fine-tuning vision and optimizing contrast. According to Oakley, Prizm technology was in development for over 15 years before hitting the market. During this time they studied how the human eye perceives light in natural conditions. Eventually they leveraged hyper-spectral imaging, a method used by satellites that helps analyze light in real-world environments.
Whether on the mountain, road, water, field or course, Prizm lenses allow athletes and everyday consumers to see details earlier, faster and deeper, resulting in an enhanced experience
While both offer enhanced contrast, colour and detail over traditional lenses, Prizm Sport is focused on sport specific lenses to enhance performance on the field, while Prizm Everyday lenses are built for life off the field.
Prizm Sport lenses are engineered to enhance colour vividness and increase contrast. For example, Prizm Road, is designed to highlight and enhance the contrast of the road you are cycling on. With enhanced contrast, the athlete is better able to see cracks, divots and other obstacles in high contrast environments.
Prizm Everyday lenses are engineered to enhance colour and detail in your everyday activities such as walking and driving. For example, the Prizm Daily Polarized is designed to highlight your environment and increase detail so you are better able to see the world around you.
To get involved in the global obsession, come in store to purchase your very own customised pair of Oakley Prizm and show Oakley what you see through Prizm by tagging #ONEOBSESSION, #OakleyPrizm and @Oakley. Gary will help ensure that your activities are married with the right Prizm lens for you!
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